Glossary entry (derived from question below)
Italian term or phrase:
creatività
English translation:
creative concepts, artwork and treatments developed by the agency
Added to glossary by
Derek Smith
Jan 27, 2005 10:44
19 yrs ago
6 viewers *
Italian term
A beverages specialist
Native in: English 
Works in: Italian to English, English, English to Italian
creatività
Italian to English
Other
Advertising / Public Relations
Hi folks
This is referred to a contract between an advertising agency and its customer (NoName). "Creatività" presumably means artwork, advertising copy and perhaps just concepts, but I am at a loss to find a suitable umbrella term in GB other than "creativity", which sounds fairly limp imo.
All input much 'preciated
TIA
Derek
"Concedere la liberatoria, senza vincoli temporali e territoriali, a NoName per l’utilizzo della creatività sviluppata, fatta eccezione per l’utilizzo di eventuali immagini a diritti di proprietà di terzi."
This is referred to a contract between an advertising agency and its customer (NoName). "Creatività" presumably means artwork, advertising copy and perhaps just concepts, but I am at a loss to find a suitable umbrella term in GB other than "creativity", which sounds fairly limp imo.
All input much 'preciated
TIA
Derek
"Concedere la liberatoria, senza vincoli temporali e territoriali, a NoName per l’utilizzo della creatività sviluppata, fatta eccezione per l’utilizzo di eventuali immagini a diritti di proprietà di terzi."
Proposed translations
(English)
Proposed translations
1 hr
Italian term (edited):
creativit�
Selected
creative concepts, artwork and treatments developed by the agency
I will add my two pennies' worth here. This is a standard release of artistic property clause contained in any Agency-Client services agreement.
Creative is the word that corresponds to creatività. Why don't I agree with concepts? because this is a technical step in developing an advertising campaign. I can produce creative concepts ( a worded statement with/without key visiual)and the client can get the actual storyboarded campaign from another source. So I think you need to extend the wording to include the above. How do I know this,; because I worked for 16 years in International advertising agencies. This clause is also know as a full buy-out of artistic property that gets round the time and territory restrictions.
Creative is the word that corresponds to creatività. Why don't I agree with concepts? because this is a technical step in developing an advertising campaign. I can produce creative concepts ( a worded statement with/without key visiual)and the client can get the actual storyboarded campaign from another source. So I think you need to extend the wording to include the above. How do I know this,; because I worked for 16 years in International advertising agencies. This clause is also know as a full buy-out of artistic property that gets round the time and territory restrictions.
4 KudoZ points awarded for this answer.
Comment: "Thank you Alison. Your informed answer provided me with exactly the sort of expression I was looking for to cover all angles, and has the added bonus of eeking out a single word into eight, which makes perfect economic sense ;)) Thanks also to Federica, Pamela and CMJ for your helpful input.
Maximum respect
Derek"
2 mins
Pamela Brizzola
Italy
Italy
Native in Italian
Works in field
Italy
The place where your texts sing!
Native in: Italian 
Works in: English to Italian, Spanish to Italian
Related KudoZ points
:
4
developped (original) material
something like that
18 mins
Federica D'Alessio
Italy
Italy
Native in Italian
Specializes in field
Italy
Your Marketing copywriter into Italian
Native in: Italian , Spanish (Variants: Standard-Spain, Latin American)
Works in: English to Italian, Spanish to Italian
creative property developed
Just an idea.
Ciao!
Federica
Ciao!
Federica
+4
22 mins
creative concept (s)
this is what we put on the back of the magazines I edit
Peer comment(s):
| agree |
Peter Cox
16 mins
|
| agree |
Ivana Karanikic (X)
: Ivana Karanikic
24 mins
|
| agree |
Laura Lucardini
42 mins
|
| agree |
Mario Marcolin
: cf also http://www.scribblegraphics.com/graphic-design/advertising-a...
57 mins
|
| neutral |
Alison Kennedy
: concept development is only part of creative development. See Below
1 hr
|
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