Glossary entry

Spanish term or phrase:

la rotativa del aire

English translation:

the latest broadcast news

Added to glossary by Chris McCallum
Dec 30, 2018 01:51
5 yrs ago
1 viewer *
Spanish term

la rotativa del aire

Non-PRO Spanish to English Social Sciences Social Science, Sociology, Ethics, etc. cultural studies
se presenta como un eslógan (según la autora) de un radiodifusor mexicano en el texto de una entrada académica

Discussion

neilmac Dec 31, 2018:
@phil Have you seriously never heard the expressions I posted as synonyms for the latest news? AFAIK they are quite common.
philgoddard Dec 30, 2018:
The first slogan seems out of place, since all the rest are promoting radio as a whole or particular stations.
Chris McCallum (asker) Dec 30, 2018:
oops, that was a typo. I meant 'rotativa' my spell check got me on that one...
Chris McCallum (asker) Dec 30, 2018:
regarding the suggestion Thanks! Since 'rotative' is literally a printing press, why go with idiomatic language in English, why not 'the printing press of the air waves' to conserve to original tone?
Chris McCallum (asker) Dec 30, 2018:
contexto más amplio pero... como ves es como yo dije, se presenta como un eslogan

“Tarde o temprano, su radio será un Philips”; “la rotativa del aire”; “el medio de comunicación instantáneo”; “el dial de máxima difusión”; “la radio está más cerca de la gente”; “donde se hace deporte, ahí está Ovación”. Estos y otros eslóganes publicitaban la variedad de formatos y programas, la amplia cobertura, los matices expresivos y la creatividad narrativa como estrategias sonoras para interpelar y competir por los radioescuchas en Estados Unidos, Centro y Sudamérica.
Natalia Chernishova Dec 30, 2018:
La rotativa del aire Sería útil poder ver más información para contribuir con una sugerencia.
philgoddard Dec 30, 2018:
I don't understand your context. Please could you tell us what the Spanish says.

Proposed translations

+1
12 hrs
Selected

the latest broadcast news

No need to over -think this one. In this part of the world "rotativa " is (or was) quite a common way of referring to a radio news broadcast program

The California Kids Who Saved Cosmic Civilization
https://books.google.com.ar/books?isbn=1483472027
Samuel O. Spooner - 2017 - ‎Fiction
“I've been monitoring the latest broadcast news from down below,” the ambassador said. “The BBC is reporting that Reuters says a Russian-made Soyuz rocket ...
Jihad Beyond Islam - Page 82 - Google Books Result
https://books.google.com.ar/books?isbn=1845201582
Gabriele Marranci - 2006 - ‎Social Science
... for the latest broadcast news. He could not believe that, in his words, 'the Americans planned to 82 Jihad Beyond Islam.
News – Page 10 – Demon Direct
https://demondirect.net/category/news/page/10/
Staff, Broadcast Club. December 1, 2016. Filed under News, Video. Here is the latest broadcast news update. Keep watching for more news and videos.

Radio RPP Noticias en Vivo - San Isidro, Perú | Online Radio Box
https://onlineradiobox.com › Perú › Lima region › San Isidro
Translate this page
Rating: 3 - ‎2 reviews
Radio Programas del Perú (RPP) es una red de emisoras de radio de Perú, ... En 1979 se inicia en la estación de Lima el noticiero "La Rotativa del Aire". Aún la ...
ESTRUCTURA DE LA PROGRAMACIÓN Y LAS FUNCIONES DE LA ...
https://www.redalyc.org/html/4498/449845039005/

programación, ello se debe a que el programa “La. Rotativa del Aire” edición de la mañana es un programa. netamente informativo y el mayor duración dentro ...
Peer comment(s):

agree neilmac : No brandy - I was just being slightly facetious in response to the lack of context posted. HYN 2019!
21 hrs
Thanks Neil, but I think there was too much brandy in your Christmas pudding if you think your last two suggestions meet the requirements of an "entrada académica" or the period in question. :( Anyway, take it easy and have a great 2019!
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "super helpful, thanks so much!"
+1
12 hrs

The printing press of the air

Keeps the imagery of a machine that spouts media spin via the airwaves
Peer comment(s):

agree Thomas Walker
4 hrs
Something went wrong...
+1
22 hrs

mimeograph of the air(waves)

another option?
Peer comment(s):

agree philgoddard : This has a suitably period ring to it.
4 hrs
Something went wrong...
7 hrs

hot poop of the airwaves

"Rotativa" is literally a "rotary printing press". Without further context to guide us, my initial assumption is that it is used here as a metaphor (metonymy?) for "news services"... Which means you could conceivably translate it as:

"Stop press/latest news/hot poop/the skinny on the airwaves"

of the airwaves

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Note added at 7 hrs (2018-12-30 09:38:30 GMT)
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Dictionary of Contemporary Slang - Page 225 - Google Books Result
https://books.google.co.uk/books?isbn=1408181819
Tony Thorne - 2014 - ‎Reference
"...hot poop n the very latest news, most up-to-date information."

--------------------------------------------------
Note added at 9 hrs (2018-12-30 11:39:28 GMT)
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https://www.merriam-webster.com/dictionary/the skinny

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Note added at 1 day 10 hrs (2018-12-31 12:19:35 GMT)
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In case anyone else should doubt my serious intent, please note my initial statement: "it is used here as a metaphor (metonymy?) for "news services"... which subsequent posters have gone on to paraphrase, but with no similar aspersions being cast.
Peer comment(s):

neutral philgoddard : Are you serious?
5 hrs
Almost... just wanted to get the ball rolling really. I could ask the same about "mimeograph"...
Something went wrong...
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