Jonathan MacKerron (asker) Jul 8, 2016:

Your "spread the word" is I think the deep structure here - perhaps "help us spread the word"?
Or along the lines of
"THE IMPORTANCE OF ADHERING TO"
Best Practices...
"GET ON BOARD"
"WE'RE SPREADING THE WORD"

Tony M Jul 8, 2016:

@ Asker Without having the rest of your document to refer to, my instinctive reading was that it was an enjoider to the reader to do one of these things... or at least, an indication that these are the things that need doing...

Jonathan MacKerron (asker) Jul 8, 2016:

@Tony Indeed, that is what I've been grappling with. Thought of "We actively/purposely promote/support"?
It stands on the page as I have presented it, the DIFFUSER bit on its own line and in red, with the rest below.
See if this link works, should be easier to understand when you see how it stands:
https://cloud.web.de/ngcloud/external?locale=de&guestToken=6...

Tony M Jul 8, 2016:

@ Asker OK, obviously with that extra context, it makes a whole lot more sense now!

I think you may need to start by deciding if you are going to translate all these infinitives as if they were imperatives: 'Go and ...' or as if they are gerunds: '...ing'? Then, decide if you want to stick slavishly to the same format in your translation, or if you can get away from that rigid framework a little?

I think the sense needed here is very much 'go spread the word' — but on the face of it, that expression might be too informal for your register, as well as awkward to fit into the format you have. Maybe if you were to use the gerund form ('training' etc.) it would be easier to then get away with 'spreading the word'.

The problem with some other solutions I fear is that they may be too high in register for your document, which doesn't really seem as formal as all that, after all.

Michele Rosen Jul 8, 2016:

Yes! In that context, I think promulgate would work, although I would suggest simply "communicate."

Jonathan MacKerron (asker) Jul 8, 2016:

Just bumped into this on last page "Former - En proposant des supports de formation dédiés.
Sensibiliser - A l’importance de la prise en charge de la dénutrition pour
améliorer la qualité de vie du patient.
Accompagner - Car nous nous engageons à mettre à disposition des équipes
soignantes et médicales tous les outils nécessaires à l’optimisation de la PEC*
Nutritionnelle (dépistage et PEC*).
Diffuser – Les Bonnes Pratiques de PEC*."
So perhaps the idea here is to "promote/support/promulgate" or similar?

Michele Rosen Jul 8, 2016:

I agree - *if* what you have is a galley or similar proof. An internal note would not be included on a truly final product, but it certainly could be on the penultimate version. If you could find out for certain, that could help resolve the question.

Jonathan MacKerron (asker) Jul 8, 2016:

Hi Michele Also thought it might be a company-internal note along the lines of "ready for publication/dissemination" or similar.

Michele Rosen Jul 8, 2016:

If nurses are the intended audience for the brochure, could the word indicate the information that nurses should distribute to their patients? It would seem odd to have a final distribution copy of a brochure marked as "for distribution" - could the copy you have been a galley proof?