Dec 4, 2003 05:07
20 yrs ago
German term

steckt viel Ruhe

German to English Marketing
is there a special terminology to this?
the complete sentence reads as:
Denn sie wissen - In ABC's Weisse steckt viel Ruhe für den gepflegten Genuss

Thanks in advance
Votes to reclassify question as PRO/non-PRO:

PRO (1): Susan Starling

When entering new questions, KudoZ askers are given an opportunity* to classify the difficulty of their questions as 'easy' or 'pro'. If you feel a question marked 'easy' should actually be marked 'pro', and if you have earned more than 20 KudoZ points, you can click the "Vote PRO" button to recommend that change.

How to tell the difference between "easy" and "pro" questions:

An easy question is one that any bilingual person would be able to answer correctly. (Or in the case of monolingual questions, an easy question is one that any native speaker of the language would be able to answer correctly.)

A pro question is anything else... in other words, any question that requires knowledge or skills that are specialized (even slightly).

Another way to think of the difficulty levels is this: an easy question is one that deals with everyday conversation. A pro question is anything else.

When deciding between easy and pro, err on the side of pro. Most questions will be pro.

* Note: non-member askers are not given the option of entering 'pro' questions; the only way for their questions to be classified as 'pro' is for a ProZ.com member or members to re-classify it.

Discussion

writeaway Dec 4, 2003:
Agree with Michele. More context is definitely needed.
Michele Johnson Dec 4, 2003:
What are we talking about here? Is Weisse beer, chocolate....?

Proposed translations

-1
15 mins

contains plenty of leisure

ABC's Weisse contains plenty of leisure for cultured enjoyment.
Peer comment(s):

disagree Cavina : ruhe does not mean leisure
52 mins
Something went wrong...
1 hr

is full of silence/peace

I think this translates it
Something went wrong...
+1
4 hrs

offers you peace and tranquillity

... for your leisurely enjoyment (or something to that effect). That's my take on it anyway.
Peer comment(s):

agree Brandis (X) : yes may be pacifying peace and tranquility like in the Tea Advertisement
32 days
Something went wrong...
6 hrs

therein lies complete tranquility

i've used a bit of expansion for this one.dunno if u might find the register too high.

--------------------------------------------------
Note added at 2003-12-04 11:11:11 (GMT)
--------------------------------------------------

my whole translation for the sentence is: \'hence you know - for the sophisticated enjoyment of ABC\'s Weisse, therein lies complete tranquility\'
Something went wrong...
9 hrs

I'm assuming this is about beer:

The more time a beer has had to mature/age, the better the taste, in a nutshell. Hence, ‘steckt viel Ruhe’ has a double meaning.

… because proper/real enjoyment cannot be rushed

… a beer that takes its time to be fully enjoyed

hope it helps
Something went wrong...
12 hrs

perhaps

abc's weisse offers plenty of relaxation for your sophisticated enjoyment

US marketing likes the direct appeal (you/your) instead of the third person approach
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search