Glossary entry

Italian term or phrase:

condividendone il “Concetto”

English translation:

abiding by and subscribing to "the Concept"

Added to glossary by Pasquale Capo
May 18, 2011 07:43
13 yrs ago
Italian term

condividendone il “Concetto”

Italian to English Bus/Financial Business/Commerce (general)
Extract from a 'Contratto di Licenza dei Marchi XXXXX:

1.2. La Licenziataria si obbliga ad utilizzare i Marchi rispettandone i caratteri letterali e formali, nonché rispettandone e condividendone il “Concetto” cui i Marchi sono collegati, senza apportare ad alcuno di essi alcuna modifica (salvo preventiva autorizzazione scritta da parte della Licenziante) e senza ledere in alcun modo la buona reputazione dei Marchi stessi.

Does this mean that the "Concept" can be applied to related Trademarks?
Change log

May 20, 2011 17:39: Pasquale Capo Created KOG entry

Discussion

Dr Lofthouse May 18, 2011:
would just 'accept' work here?- in the same way they use the phrase 'I accept the terms and conditions' when you download free software?

Proposed translations

+1
2 hrs
Selected

abiding by and subscribing to "the Concept"

un'alternativa a quanto suggerito dagli stimati colleghi, buon lavoro, PC
Peer comment(s):

agree James (Jim) Davis : neat
2 days 6 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "I think that sums it up perfectly!"
6 mins

sharing the concepts (inspiring the trademarks)

the trademarks can't be modified without written authorization provide by thelicence owner
Note from asker:
Thank you Ida, for your help!
Something went wrong...
+2
18 mins

accept the "Concept"

It means that they have to "share" the concept in the broad sense that they accept its definition by the trademark holder. "Share" in English is not entirely appropriate as it infers a reciprocal process, whereas "condividere" here in Italian means that one party accepts what the other says. Thus the licensee must respect the specific form of the trade mark, as well as the concept that inspires it.

e.g. the coca-cola "concept" is the feeling of happiness at being together with friends and family, so if the coca-cola trademark were used, then respecting the concept would mean that it had to be used in the right context.
Note from asker:
Thomas, thanks a million for your help - your in-depth understanding of the Italian language is a huge help! Thanks to the others too!
Peer comment(s):

neutral liubka liubka (X) : I had the same doubt thomas, reading the sentence in Italian it is hard to say... just thought that the author could have used "rispettare" if the meaning was just to accept what the other says
35 mins
agree Sonia Hill
39 mins
agree Dr Lofthouse : I think this works here
57 mins
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19 mins

recognising the "concept"

The idea is that they agree with the concept, but "agree" sounds a little out of place here.
Note from asker:
Thanks so much James, as always for your input!
Something went wrong...
15 hrs

concurring with the "Concept"

to concur with
Note from asker:
Thank you Potra!
Something went wrong...
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