Glossary entry

English term or phrase:

PR value

Spanish translation:

cobertura mediática / cobertura noticiosa

Added to glossary by María Eugenia Wachtendorff
Feb 8, 2010 22:43
14 yrs ago
3 viewers *
English term

PR value

English to Spanish Bus/Financial Business/Commerce (general)
S$527,065 of PR value for print and broadcast media were generated.
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El contexto es un informe sobre un congreso de diseñadores (Icsid Singapore 2009).

Gracias por su ayuda, amigos :)
Change log

Feb 13, 2010 05:14: María Eugenia Wachtendorff changed "Edited KOG entry" from "<a href="/profile/37522">María Eugenia Wachtendorff's</a> old entry - "PR value"" to ""cobertura de medios / cobertura noticiosa""

Discussion

María Eugenia Wachtendorff (asker) Feb 9, 2010:
¡Mil gracias, Tadzio! Por favor, pon tu respuesta y copia el párrafo donde explican el significado de "PR" en este contexto. Los kudoz son tuyos :)
Anna Villegas Feb 9, 2010:
cobertura de medios / cobertura noticiosa http://www.florida.co.cr/inversionistas_es/docs/memoria_2008...
Ver primer párrafo de la página 5. (Cobertura de medios.)

http://www.sectur.gob.mx/work/sites/sectur/resources/LocalCo...
Ver pág. 19. (Cobertura noticiosa.)
María Eugenia Wachtendorff (asker) Feb 8, 2010:
Agradezco sus respuestas, pero mi duda es porque dice "PR value --for--"

Proposed translations

3 hrs
Selected

cobertura de medios / cobertura noticiosa

http://www.florida.co.cr/inversionistas_es/docs/memoria_2008...
Ver primer párrafo de la página 5. (“PR value” = escala con la que se mide el valor de la cobertura noticiosa de un evento.)

http://www.sectur.gob.mx/work/sites/sectur/resources/LocalCo...
Ver pág. 19. (Cobertura noticiosa.)
Note from asker:
Thanks and congrats, dear Tad!
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4 KudoZ points awarded for this answer. Comment: "ABSOLUTAMENTE CONFIRMADO. ¡GRACIAS, TADZIO!"
+2
2 mins

PR = Public Relations

Es asi de fácil o estoy ignorando algo?
Peer comment(s):

agree eski : Makes sense to me, too. eski
0 min
Gracias Eski
agree margaret caulfield
11 mins
Tnx Margaret
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9 mins

el valor/costo de las relaciones públicas

Según el contexto...
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+1
17 mins

valor de relaciones públicas

PR value - sometimes confused with ad equivalency - is a concept used to gauge the overall PR benefit of an operation:

[PDF] GG2-04 00 CUBIERTA RUSTICA
Formato de archivo: PDF/Adobe Acrobat - Versión en HTML
AD VALUE & PR VALUE. Número de noticias por tipo de medio. Total: 279. Valor de relaciones públicas por tipo de medio. Total: 4.364.998,05 ...
www.seacex.es/Spanish/Publicaciones/mem2004/mem20002004.pdf


Measuring the Value of PR - Entrepreneur.com - [ Traducir esta página ]
Yet there are ways to measure your PR's value--and not all of them are expensive or elaborate. Do-It-Yourself Media Monitoring ...
www.entrepreneur.com › Marketing > - En caché - SimilaresMetricsMan - [ Traducir esta página ]
There are many reasons why using ad equivalency as a proxy for PR value is not advisable. Here are five good reasons they should be avoided: ...
metricsman.wordpress.com/ - hace 10 horas - En caché - SimilaresPublic Relations Definitions - PR Resources - Paperclip PCS Ltd. - [ Traducir esta página ]
ACE PR Value: Unlike paid-for advertising, unpaid-for editorial is thought ... The PR industry considers ACE PR value to be approximately 2.5 times greater ...
www.paperclippartnership.co.uk/public-relations-definitions... - En caché - SimilaresPR-Value - an interactive tool for planning the business value of ... - [ Traducir esta página ]
PR-Value is an interactive planning tool to help PR consultants and their clients plan the business value from PR projects.
www.pr-value.com/ - En caché - SimilaresTeblog: Measuring PR value - [ Traducir esta página ]
Katie Paine, a bit of a measurement specialist, has come up with a way of measuring the value of PR for those clients who absolutely insist on it.
teblog.typepad.com/david.../measuring_pr_va.html - En caché - SimilaresThe AVE debate: Measuring the value of PR - [ Traducir esta página ]
7 May 2009 ... The measurement of PR value has moved on since the days of literal interpretation of 'column inches'. But the use of Advertising Value ...
www.prweek.com › Home › Features - En caché - Similares
Peer comment(s):

agree M Elena
4 hrs
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