Glossary entry (derived from question below)
French term or phrase:
gère la pénurie
English translation:
deliberate shortages / delibertate short supply
Added to glossary by
Steven Geller
Feb 22, 2002 17:20
22 yrs ago
2 viewers *
French term
gère la pénurie
French to English
Bus/Financial
retailing - fashions
xx gère la pénurie: production en nombre limité, qui permet à Zara de glisser sur des modèles à succès sans lasser la clientèle. L’enseigne fait ainsi peu de démarques et diminue son risque : les stocks sont faibles et peuvent être liquidés rapidement en cas de décalage avec le marché. Le glissement fréquent des collections renouvelle l’offre à moindre frais. Par ailleurs, la clientèle est tenue en haleine, et visite bien plus les magasins (17 visites/ an contre 3 / 4an pour les enseignes concurrentes).
Proposed translations
(English)
Proposed translations
+5
10 hrs
Steven Geller
Works in: French to English, English to French, English, and 1 more.
Related KudoZ points
:
1246
Selected
deliberate shortages / delibertate short supply
I would say deliberate short supply, which is what it is.
Millions of lines of newprint has told the story of Zara's business model, it is all very well known.
I do not think "gère la pénurie" describes what comes after the [ : ].
Zara does not manage shortages, they intentionally create shortages.
Millions of lines of newprint has told the story of Zara's business model, it is all very well known.
I do not think "gère la pénurie" describes what comes after the [ : ].
Zara does not manage shortages, they intentionally create shortages.
4 KudoZ points awarded for this answer.
Comment: "thanks steven"
+1
14 mins
makes the most of tight supplies
or tight inventories.
They thrive by creating an artificial shortage/low availability of their own products, which encourages shoppers to visit stores frequently.
It works too (my wife used to shop there when we lived in Paris).
They thrive by creating an artificial shortage/low availability of their own products, which encourages shoppers to visit stores frequently.
It works too (my wife used to shop there when we lived in Paris).
Peer comment(s):
| agree |
PaulaMac (X)
1 hr
|
38 mins
planned shortage
intended shortage (of supply)
intentional penury
as you gather, I make all 3 proposals around the same "gere" for "managed"
and "penurie" for shortage, scarcity
intentional penury
as you gather, I make all 3 proposals around the same "gere" for "managed"
and "penurie" for shortage, scarcity
-1
54 mins
goes for a minimalist approach
Somewhat free, but I think it captures the sense.
Peer comment(s):
| neutral |
Anna Beria
: "minimalist" suggests the style more than the quantity (penurie)
53 mins
|
| disagree |
Steven Geller
: this makes me think of a warehouse outlet
9 hrs
|
-1
1 hr
Nikki Scott-Despaigne
Native in English
Psychologist, Court-certified legal
Native in: English 
Works in: French to English
Related KudoZ points
:
4638
XX is managing the dearth/short supply
"dearth" (as in the opposite of a "plethora") of something which is in short supply, to the extent that it becomes rare.
http://news.com.com/2100-1001-214348.html?tag=bplst
www.boxoff.com/aug97story5.html
www.macnightowl.com/newsletters/2002/01/110.htm
http://news.com.com/2100-1001-214348.html?tag=bplst
www.boxoff.com/aug97story5.html
www.macnightowl.com/newsletters/2002/01/110.htm
Peer comment(s):
| neutral |
VBaby
: but can a dearth be something that is self-imposed, as is clearly the case here?
3 mins
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Yes, you have a point. Constructive criticism, thank you!
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| neutral |
Anna Beria
: does not convey the fact that this is Zara's sales strategy!
49 mins
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I see what you're getting at, but wonder if the French does this anyway, without what follows...
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| disagree |
Steven Geller
: This is a story about how Zara manages to be so successful and what it does differently than its competitors. I do not see how "dearth" can possibly fit anywhere in the picture.
9 hrs
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Have you read the sources cited?
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4 hrs
controls a limited supply.
its the supply of each product that is
managed.
managed.
9 hrs
XX maintains a deliberate tight supply chain policy, producing only limited numbers of each item
You could also substitute 'item' with 'line' or 'product'.
2 days 44 mins
shortage management
I believe this answer is in keeping with the text.
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