https://www.proz.com/kudoz/portuguese-to-english/cosmetics-beauty/6613685-fixa%25C3%25A7%25C3%25A3o.html?phpv_redirected=1&set_site_lang=eng&set_site_lang=por

Glossary entry

português term or phrase:

fixação

inglês translation:

"staying power"

Added to glossary by Lara Barnett
Jan 17, 2019 12:52
5 yrs ago
6 viewers *
português term

fixação

português para inglês Marketing Cosméticos, beleza makeup - \"Make B. Base Cushion\"
Ainda em relação ao acabamento e à fixação, a base é bem sequinha e aveludada, então, dependendo da pele, não precisa de pó para assentar / matificar a maquiagem.

.......

DETALHES DA NOTA:

Textura/Aplicação: 5/5
Cobertura/Pigmentação: 4/5
Fixação: 5/5
Preço: 2/5
Apresentação: 4/5
Relação Realidade x Descrição Oficial: 4/5


https://www.2beauty.com.br/blog/2016/04/15/resenha-make-b-ba...


Staying power?

TIA
Proposed translations (inglês)
4 +3 "staying power"
3 adherence
Change log

Jan 20, 2019 18:03: Lara Barnett Created KOG entry

Proposed translations

+3
27 minutos
Selected

"staying power"

Personally I would use this term as it is widely used in a light and conversational way in make-up reviews, especially for foundations and make-up bases. While this is, of course, not a highly technical or scientific term, it matches the general tone of colloquial language used in consumer reviews of this sort.

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Note added at 30 mins (2019-01-17 13:22:44 GMT)
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Staying Power
noun
"ability or strength to last or endure; endurance; stamina."
https://www.dictionary.com/browse/staying-power?s=ts
Example sentence:

"A primer also increases STAYING POWER of foundation and makeup. Basically a primer makes your skin makeup-ready. "

"I've tried literally 100s of foundations over the years inc. Chanel, Clinique. Estée Lauder etc but always go back to this one Excellent coverage and amazing STAYING POWER and the price on ..."

Peer comment(s):

agree Verginia Ophof : YES !
1 hora
Thank you.
agree Paula Graf
7 horas
Thank you.
agree Clauwolf
1 dia 19 minutos
Thank you.
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "I needed an informal register, so this seemed appropriate."
6 minutos

adherence

Example sentence:

Different masks have varying levels of adherence to the skin.

s a result of these two physical properties — hydrophilicity and adherence — bio cellulose masks make excellent add-ons to popular ...

Note from asker:
Thank you
Peer comment(s):

neutral Lara Barnett : But your link covers face masks, not make up bases.
13 minutos
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