Feb 9, 2021 06:58
3 yrs ago
25 viewers *
English term

“s”

English to Japanese Other Other
Here are three of the most compelling:
Esselunga puts the “s” in frictionless with La Esse
Esselunga’s La Esse store is a completely innovative format for the Italian grocery giant, offering groceries and a cafe in a smaller, hip space in central Milan, covering a 400 square meter surface.

Please advise me what does “s” mean. Thank you for your kind help.
Proposed translations (Japanese)
4 esse

Proposed translations

1 day 17 hrs
Selected

esse

I think this is a play on words where the S sound of Esse is being used with frictionless.
"Puts the X in YXY" is quite common.
E.g. "My friendly headmaster puts the 'pal' in principal" ; "His insightful recommendation put the "ah" back in advice."
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4 KudoZ points awarded for this answer. Comment: "Thank you for your advice. I can understand."

Reference comments

2 hrs
1 day 16 hrs
Reference:

S

「エッセルンガはスーパーマーケットのロゴのアルファベットのエス (エッセ) が長い(ルンガ)のでエッセルンガと言います。看板を見ればなるほどと思えます」とありますので、SはSのまま訳して良さそうです。写真を見ると一目瞭然ですので添付を開いてみてください。
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