Dec 25, 2020 01:01
3 yrs ago
8 viewers *
English term
run of press (ROP)
GBK
English to Japanese
Marketing
Advertising / Public Relations
Definition from
Business Dictionary:
Placement of an advertisement in a newspaper or magazine left to the discretion of the publisher. Its placement in a particular location or a specific page usually requires payment of a premium. In broadcast media, it is called run of schedule.
Example sentences:
The main benefit of ROP ads is they can cost quite a bit less than other print ads. (mediaspace solutions)
But Gill Randall, joint CEO of Spark Media Group, explains that on a national level a massive shift has been seen from Run of Press (ROP) to inserts due to the volume game. (themediaonline)
Magazines usually sell three primary types of advertising: run of press (ROP), mail order, and insert. Most magazine advertising pages and revenues are derived from ROP ads, which are printed within the magazine. (Industry Surveys Publishing & Adv.)
Proposed translations
(Japanese)
| 4 | ROP（Run of Paper） |
Akiko Teixeira
|
Change log
Dec 3, 2020 16:33: changed "Kudoz queue" from "In queue" to "Public"
Dec 25, 2020 01:01: changed "Stage" from "Preparation" to "Submission"
Dec 28, 2020 02:58: changed "Stage" from "Submission" to "Selection"
Jan 4, 2021 01:56:
Jan 24, 2021 01:55:
Feb 23, 2021 01:55:
Proposed translations
8 days
Akiko Teixeira
Japan
Japan
Japan
English to Japanese Translations
Native in: English 
, Japanese
Works in: Japanese, English to Japanese
ROP（Run of Paper）
Definition from
Unitinal:
新聞広告は、小売業では一般的な選択です。これは、お客様の地域市場をターゲットとし、新しい顧客を呼び込むことができるためです。 しかし、それは多くの複雑な条件、条件、オプションで満たされています。<br /><br />ROPはあなたが走る最も一般的な用語の1つです。 新聞広告の中で最も低い金額の中でランニング・ペーパー （またはプレス・ラン ）が人気があります。 ほとんどの広告料金表はROP価格設定に重点を置いています。
Example sentences:
https://ja.unitinal.com/rop%EF%BC%88run-of-paper%EF%BC%89%E5%BA%83%E5%91%8A/ (Unitinal)
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