Aug 22, 2018 21:15
5 yrs ago
5 viewers *
Chinese term
媒体矩阵
Chinese to English
Marketing
Marketing / Market Research
Context:
I'm translating a marketing plan, and unfortunately much of it is not really explained. Anyone know if there is a common word for thisword, which appears to be industry jargon? Source:
媒体矩阵、XX系APP矩阵、PR稿
I realize that these word taken together are "media" and "matrix," but searching "media matrix" I didn't get enough credible answers to convince me that that was the actual term for this word. (Also, Media Matrix is the name of a company.)
Thanks in advance
I'm translating a marketing plan, and unfortunately much of it is not really explained. Anyone know if there is a common word for thisword, which appears to be industry jargon? Source:
媒体矩阵、XX系APP矩阵、PR稿
I realize that these word taken together are "media" and "matrix," but searching "media matrix" I didn't get enough credible answers to convince me that that was the actual term for this word. (Also, Media Matrix is the name of a company.)
Thanks in advance
Proposed translations
(English)
| 4 | Media mix |
Frances Nichol
|
| 4 | matrix of media |
jyuan_us
|
| 4 | Media Offerings |
Gareth Callagy
|
Proposed translations
18 hrs
Frances Nichol
United Kingdom
United Kingdom
Native in English
Specializes in field
United Kingdom
Software, UI & documentation specialist
Native in: English 
Works in: Chinese to English
Related KudoZ points
:
4
Selected
Media mix
I believe 'media mix' is a recognised term and very understandable on the face of it. You would need to check it makes sense for the context.
Note: https://en.wikipedia.org/wiki/Media_mix provides an alternative meaning of this term. You might like to check the term as used in the source does not fall into this category, and adjust if it does.
Note: https://en.wikipedia.org/wiki/Media_mix provides an alternative meaning of this term. You might like to check the term as used in the source does not fall into this category, and adjust if it does.
4 KudoZ points awarded for this answer.
25 mins
matrix of media
I think the author of the source text did mean to mean "matrix" when he used 矩阵
There are some hits of you Google "matrix of media" and you may ant to take a look to see if they make sense or not.
THE SHIFTING CROSS-MEDIA NEWS LANDSCAPE Challenges for ...
citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.879.7002&rep=rep1...
by KC Schrøder - 2010 - Cited by 85 - Related articles
medium to some degree depends on the overall matrix of media available. You cannot analyse the role of any single medium independently of the overall matrix ...
There are some hits of you Google "matrix of media" and you may ant to take a look to see if they make sense or not.
THE SHIFTING CROSS-MEDIA NEWS LANDSCAPE Challenges for ...
citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.879.7002&rep=rep1...
by KC Schrøder - 2010 - Cited by 85 - Related articles
medium to some degree depends on the overall matrix of media available. You cannot analyse the role of any single medium independently of the overall matrix ...
18 hrs
Gareth Callagy
United Kingdom
United Kingdom
Native in English
United Kingdom
Technical Translator FR/ZH-cn > EN
Native in: English (Variants: UK, US)
Works in: French to English, Chinese to English, English
Media Offerings
Translation: 媒体矩阵(Media offerings) , APP矩阵(App offerings)
I understand 媒体矩阵 in this context to mean the various media/content or apps offered by a company or provider to users on a certain platform (e.g. WeChat, LinkedIn, Facebook, App Store, website) for use or purchase (e.g. 微信矩阵)
1, Explanation of concept :
概念：什么是微信矩阵
矩阵：意思是很多，成方阵，最早是数学用语，这里和数学没有一毛线关系，装逼用的一个词语。
微信：主要指微信企业号、服务号、订阅号，次要指微信群和个人朋友圈。
Source: https://www.zhihu.com/question/30550375
2, Example sentences:
At the very least, Google's office app offerings are now on par with the core apps that were included with the original Palm Pilot in 1997
BeatMirror review - Ten Kettles expand on their iOS musical education app offerings. Music App Blog - reviews, resources and news for the
Starwood Hotels Become More Accomodating With Social Media Offerings.
In line with the Facebook Timeline innovation, customization of banner or cover is one of our social media offerings. A carefully designed 812 by 312 pixels
Our digital and print media offerings feature in-depth editorial analysis backed by unequalled data.
I understand 媒体矩阵 in this context to mean the various media/content or apps offered by a company or provider to users on a certain platform (e.g. WeChat, LinkedIn, Facebook, App Store, website) for use or purchase (e.g. 微信矩阵)
1, Explanation of concept :
概念：什么是微信矩阵
矩阵：意思是很多，成方阵，最早是数学用语，这里和数学没有一毛线关系，装逼用的一个词语。
微信：主要指微信企业号、服务号、订阅号，次要指微信群和个人朋友圈。
Source: https://www.zhihu.com/question/30550375
2, Example sentences:
At the very least, Google's office app offerings are now on par with the core apps that were included with the original Palm Pilot in 1997
BeatMirror review - Ten Kettles expand on their iOS musical education app offerings. Music App Blog - reviews, resources and news for the
Starwood Hotels Become More Accomodating With Social Media Offerings.
In line with the Facebook Timeline innovation, customization of banner or cover is one of our social media offerings. A carefully designed 812 by 312 pixels
Our digital and print media offerings feature in-depth editorial analysis backed by unequalled data.
Discussion
See: https://www.mbaskool.com/business-concepts/marketing-and-str...
See: Role of Digital in Media Mix: Understanding Digital Marketing and Getting it Right（數字媒體在媒體矩陣中的地位：了解數字營銷以及如何做好數字營銷）
https://www.topsidea.com/article/e9JqyW7YAhxzTTcyzVBqtLZWWts...