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Jan 24 15:03
3 mos ago
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English term
Scale insurgent
English to Italian
Marketing
Marketing / Market Research
We want to keep the Founder’s Mentality while growing and getting the benefits of scale – Our purpose, culture and talent leadership are keys for this journey.
Being a Scale Insurgent means being one of the rare companies, unlike Blockbusters or Myspace or any of the other companies we identified. Scale Insurgent companies win with their speed AND their size. Scale insurgency is rare because as companies grow they often lose the Founder’s Mentality and become struggling bureaucracies.
Being a Scale Insurgent means being one of the rare companies, unlike Blockbusters or Myspace or any of the other companies we identified. Scale Insurgent companies win with their speed AND their size. Scale insurgency is rare because as companies grow they often lose the Founder’s Mentality and become struggling bureaucracies.
Proposed translations
(Italian)
4 | (società) ribelli su larga scala | MassimoA |
Proposed translations
2 hrs
(società) ribelli su larga scala
Secondo me, si parla di aziende che si distinguono per velocità e dimensioni.
Discussion
Stati Uniti la maggior parte della crescita di un mercato è generata dai piccoli players: la maggioranza di questi marchi ribelli sono più piccoli della media della loro categoria, ma crescono 10 volte più velocemente, caricando almeno 1,25 volte i prezzi, e vendono i loro prodotti più spesso della media."
https://www.ipsos.com/sites/default/files/ct/news/documents/...
si veda anche:
https://static.milanofinanza.it/MAT/press/MIFI-6-aprile-2019...